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Go Beyond the Logo: Why a Cohesive Visual Identity System Matters

Overhead view of a designer creating a cohesive visual identity system that supports Sacramento branding and improves brand consistency.

Many Sacramento business owners think branding starts and ends with a logo, but a cohesive visual identity system is crucial for true brand consistency. They spend weeks or months getting the logo just right, only to find that six months later, their brand consistency is a mess. Their website uses one shade of blue, their […]