Healthcare Branding & Marketing Design
Trusted, Professional Design for Healthcare Providers and Medical Institutions
In healthcare, clarity, consistency, and trust are essential. At BS Creative Co., we partner with hospitals, clinics, wellness centers, and medical practices to create thoughtful, strategic branding that reflects professionalism while feeling human. From signage and scrubs to digital tools and patient-facing materials, our design work balances functionality with warmth.
Whether you’re launching a new practice, rebranding a medical group, or refreshing your collateral, we’ll help you design with both patients and providers in mind.
Healthcare-Focused Design Services
Brand Identity Systems – Logos, typography, and color palettes that inspire confidence and compassion
Exterior & Wayfinding Signage – Monument signs, directional signage, and on-campus branding
Uniform & Apparel Design – Scrubs, lab coats, and staff gear with professional embroidered branding
Print Collateral – Appointment cards, patient forms, brochures, and referral pads
Medical Website Design – Accessible, HIPAA-compliant websites with booking integration and service overviews
Digital Materials – Slide decks, social media graphics, and digital signage assets
Case Study
Solura Health
Bright, Patient-Centered Brand Identity for a Fictional Healthcare Group
To demonstrate how branding can improve patient trust and staff alignment, we created a mock brand for Solura Health—a fictional hospital system focused on innovation and care. The visual identity combines professionalism with optimism to support their mission of clarity and compassion.
Project Goals
Create a brand that feels both clinical and comforting, apply branding consistently across interior/exterior signage and uniforms, and use color and iconography to improve navigation and recognition.
Our Approach
Branding Elements
Logo System – A stylized sunburst mark reflecting clarity, care, and energy
Color Palette – Royal Navy, Dusty Blue, Dandelion, and Tangerine — a bright yet grounded set of healthcare-appropriate tones
Typography – A modern combo of BC Alphapipe for structure, Poppins for headers, and Minion Pro for readability
Real-World Applications
Monument Signage – Durable, directional signage with clear branding that improves wayfinding on busy campuses
Branded Scrubs – Embroidered logos on medical uniforms to foster professionalism and team unity
Digital/Print Templates – Adaptable graphics for internal communication, patient education, and outreach campaigns
Serving Healthcare Clients Across California
BS Creative Co. works with hospitals, clinics, wellness centers, dental offices, and in-home health agencies throughout the Sacramento area and Northern California. We understand the nuances of healthcare compliance, brand sensitivity, and accessibility standards—and we design accordingly.
