For contractors, first impressions matter, and today, that first impression usually happens online. Whether you’re a general contractor, electrician, plumber, or home remodeler, your website isn’t just a digital business card. It’s a sales tool, a trust builder, and often the deciding factor between getting the job or losing it to the competition.
If you’re building or updating a contractor website, here are seven must-have elements to make sure it works as hard as you do.
1. Clear Services List (With Photos)
Most visitors want to know one thing right away: Can you help me with my project?
Make your services easy to find and clearly described. Break them down into categories if needed, and include photos of real work to build credibility.
Tip: Use before-and-after shots to show your results.
2. Strong Calls to Action (CTAs)
Good contractor website design guides users toward specific actions, such as calling, requesting a quote, or booking a consultation. Use consistent CTAs across every page.
Examples:
- “Request a Free Estimate”
- “Call Now to Schedule”
- “Get Started on Your Project”
Place CTAs at the top, middle, and bottom of key pages so users never have to hunt for them.
3. Trust Builders: Testimonials and Reviews
Social proof matters. Display testimonials, star ratings, and short case studies. If possible, include names, project types, or locations for added credibility.
Helpful resource: How to set up a Google Business Profile for collecting local reviews.
Bonus tip: Video testimonials or Google review widgets add extra trust.
4. Mobile-Friendly Contractor Website Design
Most homeowners and business clients are searching on their phones. If your website isn’t responsive, you’re losing leads. A modern contractor website must be mobile-optimized, fast to load, and easy to navigate on any screen.
You can test your site here: Google’s Mobile-Friendly Test
5. Portfolio or Gallery of Past Project
People want to see your work. A clean, easy-to-browse portfolio helps visitors visualize what you can do. Include project details such as the scope, location, and materials used.
If you’re just starting out, even a few high-quality images of recent jobs can go a long way.
6. Easy to Find Contact Information
Your phone number, email, and contact form should be visible on every page. Include clickable links for mobile users. Add a service area map or list to help with local SEO.
Bonus tip: Use a simple contact form to encourage quick inquiries without overwhelming visitors.
7. Professional Branding and Layout
Even the best contractor can lose credibility with an outdated or messy website. Invest in consistent branding, legible fonts, and a clean layout. Your site should reflect the quality and reliability of your work.
A well-executed contractor website design helps turn visitors into leads by clearly showcasing your skills, building trust, and making it easy to get in touch.
At BS Creative Co., we specialize in contractor website design that not only looks great but also converts visitors into leads.
Final Thoughts
Your website is often your first opportunity to impress a potential client. By including these seven essential elements, you’re giving your business a better chance to win more jobs, earn trust, and stand out from the competition.