If you want your brand to feel credible on every channel, start with a marketing materials checklist. A clear list saves time, keeps quality high, and makes it easy for your team to launch campaigns without guesswork.
Why a Marketing Materials Checklist Matters
People decide fast. When your visuals and copy stay consistent, you look organized and trustworthy. A checklist turns brand rules into ready pieces you can use for sales, service, and hiring.
Brand Foundation, the Non-Negotiables
Get these pieces right first. They guide every asset that follows.
- Logo suite (primary, stacked, icon), clear space and minimum sizes
- Color palette with HEX, RGB, CMYK, contrast checked pairs
- Typography roles for headings, subheadings, and body copy
- Voice and messaging, three tone adjectives, message house, tagline
- Brand style guide (short, easy to use)
- Brand photo library and icon set with usage notes
Test and refine palettes with Adobe Color.
Add one paragraph in your guide that explains when to use each logo and color. That small note prevents many mistakes. These brand basics anchor the marketing materials checklist and prevent guesswork.
Sales Enablement Kit
These items help prospects understand your value and take the next step.
- Company one sheet and service one sheets
- Case study or project snapshot template
- Pricing summary or packages overview
- Proposal template and cover
- Slide deck template for discovery and demos
- Testimonial graphics and review pull quotes
Keep every piece to a clear goal, one action per page. Add these sell sheets to your marketing materials checklist so the handoff to sales stays simple.
Print Marketing Materials Checklist
Print still builds local trust and keeps information handy.
- Business cards and note cards
- Brochure or trifold, short and scannable
- Rack card or postcard for offers and events
- Flyer template for seasonal promos
- Event banner or tabletop sign
- Stickers or labels where relevant
Provide print ready PDFs with bleed and crop marks, plus editable sources. Use this marketing materials checklist to keep exports, templates, and files consistent.
Digital Marketing Materials Checklist
These assets move campaigns quickly across channels.
- Social templates, posts, stories, covers, ad sizes
- Email header, announcement, and newsletter modules
- Blog header image and in-post graphic styles
- Lead magnet or checklist layout
- Simple motion or reel cover template
- Ad creative set, square, vertical, landscape
Digital assets belong on every marketing materials checklist since they speed campaigns. Lock core styles in your templates so non-designers can swap text and photos without breaking layout.
Website and Landing Page Essentials
Your site is often the first touchpoint. Make these pieces easy to reuse.
- Homepage hero image and headline pattern
- Service page hero and callout components
- Landing page sections for offers and downloads
- Form styles and thank-you page layout
- Blog post layout with CTA block
- Brand icons, favicons, and social share images
Keep information easy to scan with this NN Group guide to visual hierarchy. Document file sizes and compression targets so pages stay fast.
Website patterns are part of a modern marketing materials checklist and make landing pages quicker to build.
Event and Trade Show Kit
If you meet people in person, consistency here matters.
- Banner, backdrop, or step and repeat
- Table throw and sign holders
- Handouts, quick guide or checklist
- Badge, name tag, or lanyard design
- QR cards that drive to a short URL or landing page
Pack a simple show checklist so teams remember chargers, stands, and backup files.
Internal Tools That Save Time
Operational pieces keep teams aligned and on brand.
- Email signature template
- Letterhead and invoice template
- Proposal and contract covers
- Job post template and hiring one sheet
- Branded file naming guide and folder map
Small admin details make a big difference in perceived professionalism.
Quality Standards to Apply Across the List
Use these rules to keep everything your brand standards consistent and readable.
- Contrast meets accessibility targets, body text is easy to read
- Photos feel real, lighting and mood match your brand
- Buttons use one verb style, for example Book a Call
- Logo spacing rules are followed, no distortion
- File exports include vector masters and web friendly images
- Alt text and link styles are clear and descriptive
Run a quick monthly audit. Fix small drifts before they grow.
Build, Ship, and Maintain, a Simple Workflow
- Prioritize the sections of this marketing materials checklist that you use every week
- Approve a compact template library, web, social, print
- Publish a two page brand guide that links to the templates
- Assign owners for updates and a monthly refresh cadence
- Track results, then refine headlines, photos, and CTAs
Quick Copy-Paste Checklist
- Logo suite, color, type, voice, style guide
- One sheets, case studies, proposal and slide templates
- Business cards, brochure, postcard, flyer, banner
- Social, email, blog graphics, ad sets, motion covers
- Website hero patterns, landing sections, forms, share images
- Event kit, banner, table throw, handouts, QR cards
- Internal docs, signatures, letterhead, invoice, hiring one sheet
- File standards, alt text, export rules, folder map
The Bottom Line
A well planned marketing materials checklist turns brand standards into tools that anyone on your team can use. Start with the foundation, add the pieces that support sales, then keep everything fresh with small monthly improvements. Consistency builds trust, and trust drives action.