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Web Design vs Web Development: Know the Difference Before You Hire

Notebook with website wireframe sketches and pen, illustrating web design vs web development planning.

If you are planning a new site or a refresh, you have likely searched for web design vs web development and wondered which you actually need. The two roles work closely together, yet they solve different problems. Understanding the difference will help you hire the right partner, set smart expectations, and launch a site that […]

What You Get with a BS Creative Co. Graphic Design Maintenance Plan

Open monthly planner with pen, representing a graphic design maintenance plan and scheduled ongoing updates.

Running a business is already a full time job. Creating and updating visuals for your website, social channels, and print materials can feel like a second one. A graphic design maintenance plan takes that weight off your plate. With ongoing creative support, your brand stays consistent, your content stays current, and your marketing looks polished […]

The Difference Between Branding and Marketing (And Why You Need Both)

Team reviewing brand guidelines and a marketing calendar, a clear example of branding vs marketing working together

For many small business owners, branding vs marketing feels confusing. The terms are related, but they do very different jobs. Branding shapes who you are and how people feel about you. Marketing promotes that identity through campaigns, channels, and offers. When the two work together, you get recognition, trust, and results. Branding vs Marketing in […]

DIY Design Burnout: When to Hire a Pro

Designer using a pen tablet with color swatches on the desk, a clear case to hire a graphic designer when DIY design burnout hits

If you are creating every flyer, social post, and website graphic yourself, you will hit a wall sooner or later. At some point the most strategic move is to hire a graphic designer. A professional can bring clarity, speed, and consistency, which saves you time and lifts the quality of your brand. Signs You Should […]

Why Your Logo Isn’t Working (And What To Do Instead)

Designer working on a logo on a laptop, fixing common logo design mistakes

If your brand is not getting the response you want, the culprit is often a handful of logo design mistakes. A logo should be clear, memorable, and versatile. When it falls short, trust and recognition slip. Use this guide to spot common logo design mistakes and learn what to do instead. Logo Design Mistake 1: […]

What Is Brand Identity? A Small Business Owner’s Guide

Cohesive skincare packaging with bamboo accents and consistent logo, illustrating strong brand identity for a small business.

Brand identity is the collection of visual and verbal elements that shape how people see your business. It includes your logo, colors, fonts, imagery, and voice, plus the rules that keep everything consistent. When your brand identity is clear and cohesive, customers recognize you faster, trust you more, and remember you longer. Why Brand Identity […]

Year-Round Campaign Planning: How Monthly Design Support Keeps You Ahead

Calendar and creative tools on a designer's computer—representing year-round campaign planning with monthly design support.

Successful marketing is all about consistency. But for small businesses juggling multiple priorities, maintaining a steady stream of fresh campaigns, seasonal promotions, and updated visuals can be overwhelming. That’s where monthly design support comes in, offering reliable, creative backup that keeps your business moving forward all year long. Why Consistent Campaign Planning Matters Marketing isn’t […]

5 Signs You’re Ready for a Rebrand

A designer’s desk with a laptop open to a branding project, symbolizing the process of rebranding a business.

Your brand isn’t just a logo or a color palette. It’s how people perceive and remember your business. But what if your brand is no longer doing its job? If your business has evolved but your visuals and messaging haven’t kept up, it might be time for a rebrand. Here are five clear signs that […]

What Makes Great Marketing Collateral?

Flat lay of branded business collateral including flyers, brochures, and business cards arranged on a desk to represent strong design consistency.

Whether you’re handing out flyers at a local event or sending a polished brochure to a potential client, your marketing collateral is often the first impression someone gets of your brand. So what separates mediocre from magnetic? Let’s break down the key ingredients of great marketing collateral that actually works. 1. Clear, On-Brand Marketing Collateral […]

Canva vs. Hiring a Designer: What You Need to Know

Business owner comparing design tools and brand assets while looking at a computer screen.

When it comes to creating branded materials, small businesses are often faced with a tough choice: Canva vs hiring a designer. While Canva is an incredible tool for everyday needs, there are situations where investing in a designer is the smarter (and more strategic) move. The Canva vs hiring a designer debate really comes down […]