Brand Consistency Checklist for Q4 Campaigns
Q4 moves fast, so small gaps in branding can turn into mixed messages and missed revenue. Use this brand consistency checklist to align visuals, voice, and execution before your campaigns go live. Keep it simple, keep it repeatable, and your team will ship with confidence. Brand Consistency Checklist: Quick Overview Before you design a single […]
October Website Tune Up Checklist for Small Businesses
October kicks off Q4, which makes this the perfect time to tighten your website before holiday traffic arrives. Use this October website tune up checklist to polish speed, trust signals, and conversions without a full rebuild. 1) Website Maintenance: Back Up and Update Safely 2) Speed and Performance Quick Wins 3) Readability and Accessibility Checks […]
September Recap: 10 Quick Design Fixes That Make a Big Impact
September flew by, which makes this the perfect time to tidy up the little things that shape first impressions. These quick design tips for business will clean up your site, social, and sales assets so they look sharper and work harder before the busy fall season. 1) Quick Design Tips for Business, Refresh Your Homepage […]
Top Fonts That Make Your Brand Look Outdated
Choosing the wrong typeface is one of the most common outdated branding mistakes, and outdated font mistakes can ruin the image of a brand. Fonts carry tone, age, and quality cues. If your typography feels stale, people assume your offer is stale too. Use this guide to spot problem fonts, then swap them for modern, […]
What to Include in Your Brand Style Guide (With Free Template)
A clear style guide keeps every asset on brand, which saves time and protects quality. If you are wondering how to create a brand style guide, this guide walks you through the must-have sections, the order to build them, and a copy-paste template you can use today. Why a Brand Style Guide Matters Your brand […]
5 Signs You’ve Outgrown Your DIY Branding
Most small businesses start with a homemade logo and a few quick templates. That works for a season, then growth exposes the gaps. If you recognize the patterns below, it is probably time to rebrand so your identity matches the business you have now. 1) Your Look No Longer Matches What You Sell You have […]
Marketing Materials Checklist: Everything Your Business Needs to Look Legit
If you want your brand to feel credible on every channel, start with a marketing materials checklist. A clear list saves time, keeps quality high, and makes it easy for your team to launch campaigns without guesswork. Why a Marketing Materials Checklist Matters People decide fast. When your visuals and copy stay consistent, you look […]
How to Write a Creative Brief Your Designer Will Actually Love
If you want strong work on the first round, learn how to write a creative brief that is clear, complete, and easy to act on. A good brief gives context, defines the goal, and removes guesswork. Your designer can spend time solving the problem instead of chasing missing details. How to Write a Creative Brief, […]
Fall Branding Tips: Keep Your Brand Fresh This Season
The first day of fall is the perfect reset. These fall branding tips will help you refresh visuals, refine messaging, and plan simple campaigns without reinventing your brand. Add warmth where it fits, keep accessibility in mind, and stay consistent across web, social, email, and print. Fall Branding Tips for Fast Visual Wins Small updates […]
The Small Business Guide to Looking Legit Online
Your website is often the first place a customer meets your brand. Thoughtful small business website design makes that first impression feel credible, organized, and safe. If your site looks modern, loads quickly, and answers real questions, people are far more likely to call, book, or buy. Use this guide to tighten the basics and […]