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Branding: Slap Your Name on It (The Right Way)

Branding isn’t just a fancy logo and a catchy tagline—it’s the whole vibe of your business. From colors that pop to messaging that sticks, we’re spilling all the secrets on building a brand that people actually remember (and love). Ready to make your mark? Let’s dive in!

Designer reviewing typography and color palette, building a brand style guide.

What to Include in Your Brand Style Guide (With Free Template)

A clear style guide keeps every asset on brand, which saves time and protects quality. If you are wondering how to create a brand style guide, this guide walks you...

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Tablet displaying a modern ecommerce homepage on a chair, a visual cue that it is time to rebrand.

5 Signs You’ve Outgrown Your DIY Branding

Most small businesses start with a homemade logo and a few quick templates. That works for a season, then growth exposes the gaps. If you recognize the patterns below, it...

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Marketing team discussing charts and print samples around a conference table, organizing a brand materials list.

Marketing Materials Checklist: Everything Your Business Needs to Look Legit

If you want your brand to feel credible on every channel, start with a marketing materials checklist. A clear list saves time, keeps quality high, and makes it easy for...

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Golden fall leaves on tree branches, seasonal backdrop for fall branding tips.

Fall Branding Tips: Keep Your Brand Fresh This Season

The first day of fall is the perfect reset. These fall branding tips will help you refresh visuals, refine messaging, and plan simple campaigns without reinventing your brand. Add warmth...

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Doctor measuring a patient’s blood pressure at a clinic desk with a laptop, illustrating healthcare branding tips that build trust.

Healthcare Branding Tips That Build Patient Trust

Patients judge credibility in seconds. Clear visuals, plain-language messaging, and a consistent experience help people feel safe choosing your practice. Use these healthcare branding tips to strengthen trust from the...

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Attorney on the phone at a desk with laptop and legal scales, a visual example of professional law firm branding.

Law Firms & Branding: Why Your Logo and Website Actually Matter

Strong law firm branding is more than a polished logo. It is the complete experience a client has from the first Google search to the signed engagement letter. Your visual...

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Cohesive cosmetic packaging with consistent logo and labels, a real world example for a branding package checklist.

What to Include in a Branding Package (Checklist Inside)

If you are building a new brand or refreshing an existing one, a clear branding package checklist keeps the process organized and ensures nothing important gets missed. A strong package...

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Team reviewing brand guidelines and a marketing calendar, a clear example of branding vs marketing working together

The Difference Between Branding and Marketing (And Why You Need Both)

For many small business owners, branding vs marketing feels confusing. The terms are related, but they do very different jobs. Branding shapes who you are and how people feel about...

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Designer working on a logo on a laptop, fixing common logo design mistakes

Why Your Logo Isn’t Working (And What To Do Instead)

If your brand is not getting the response you want, the culprit is often a handful of logo design mistakes. A logo should be clear, memorable, and versatile. When it...

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Cohesive skincare packaging with bamboo accents and consistent logo, illustrating strong brand identity for a small business.

What Is Brand Identity? A Small Business Owner’s Guide

Brand identity is the collection of visual and verbal elements that shape how people see your business. It includes your logo, colors, fonts, imagery, and voice, plus the rules that...

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