Your contractor website is often the first estimate request you will ever get. A simple, credible site helps people choose you without calling three other vendors. Use this contractor website checklist to cover the essentials, book more jobs, and reduce back-and-forth.
Contractor Website Checklist, Above The Fold Essentials
Give visitors the answers they came for within the first screen on your contractor website. These are some of the contractor website must haves:
- Clear headline that names your trade and service area, for example “Sacramento Roofing And Gutters”
- One support line that explains the value you deliver, safety, speed, warranties, or cleanup
- One primary call to action, Get A Quote or Book An Inspection
- Phone number that is clickable on mobile and visible in the header
- A real photo of your crew or a recent project
Keep this section clean. One message, one action. Keep the contractor website design clear and easy to use.
Fast Quote Or Booking Options
Make it easy to start the conversation in two clicks.
- Short form with name, address, phone, email, and a notes field
- Optional photo upload so customers can show the problem area
- Calendar or call-back selector for preferred times
- Auto reply that sets expectations, response window, next steps, and prep list
Place one form near the top and a second after your services list.
Proof That Reduces Risk
Evidence near buttons moves people from research to request on a contractor website.
- Two or three short testimonials with names or initials and general locations
- Before and after photos with clear labels
- Simple result metrics where possible, leaks fixed in one visit, average turnaround time
- Licenses, insurance, and certifications listed in one tidy row
- For regulated claims, add the required disclaimer text
Project Gallery That Loads Fast
Show your best work without slowing the site.
- Lead with your strongest six to eight photos, then group by service type
- Use short captions that explain the win, “New 30-year roof, Arden Park”
- Convert images to WebP or compressed JPG and set proper dimensions
- Add one case snapshot, problem, approach, result, written in plain language
A tight gallery beats a hundred similar angles.
Services, Pricing Cues, And Process
Clarity within your contractor website design saves time for you and your customer.
- List core services with short descriptions, roof repair, full replacement, gutter install
- Add “starting at” ranges or typical project windows if pricing varies widely
- Explain your three-step process, inspection, written estimate, scheduled work
- Include what is included and not included, haul-away, permits, touch-ups
End the section with a repeat of the primary call to action on your contractor website.
Local SEO Basics For Contractors
Help nearby customers find you quickly.
- Add your city or service area to headings and body copy in natural sentences
- Embed a small map on the contact page and list service neighborhoods
- Use descriptive page titles and meta descriptions that name your trade and area
- Link to your Google Business Profile and keep hours, phone, and address consistent
These simple steps make your contractor website checklist stronger without heavy SEO work.
Accessibility And Mobile Performance
Readable and fast signals professionalism within a contractor website.
- Body text at 16 to 18 px with comfortable line height
- Strong color contrast for text and buttons
- Clear link styles and descriptive alt text on images
- Lazy load below-the-fold images and defer noncritical scripts
- Test the quote form on a phone, every field, every error message, and the success page
Quick Contractor Website Checklist
- Trade and service area in the hero, one clear call to action
- Clickable phone number in the header, visible on mobile
- Short quote or booking form near the top and after services
- Testimonials, licenses, and simple results near buttons
- Fast, organized gallery with captions and one case snapshot
- Services list with pricing cues, inclusions, and a three-step process
- Local signals, city names, neighborhoods, and map
- Accessible type, strong contrast, compressed images, and light scripts
Align your details with the Google Business Profile guidelines.
The Bottom Line
A focused site helps clients decide faster. Lead with clarity, add proof where actions happen, and keep performance high. When you follow this contractor website checklist, you turn more visits into quotes and more quotes into booked work.